Reborn Rich Cast featuring Song Joong-ki, Lee Sung-min, and Shin Hyun-been in a gripping tale of revenge, reincarnation, and corporate intrigue.
Table of Contents
Introduction

Premiering in 2022, Reborn Rich (The Youngest Son of a Conglomerate) quickly became one of the most talked-about K-dramas of the year, blending themes of reincarnation, revenge, and corporate power struggles into a gripping narrative that captured viewers around the world. At the center of this complex and emotionally charged story is an extraordinary cast that breathes life into each character, making the high-stakes drama feel both grounded and electrifying.
Leading the cast is Song Joong-ki, portraying dual roles as Yoon Hyun-woo, a loyal employee betrayed and murdered by the very family he served, and Jin Do-jun, the youngest grandson of the powerful Soonyang Group, in whom Hyun-woo is reincarnated. His transformation from a wronged subordinate to a calculating heir bent on revenge is both compelling and deeply nuanced, showcasing Song Joong-ki’s versatility and charisma.
Veteran actor Lee Sung-min delivers a commanding performance as Jin Yang-chul, the ruthless yet visionary founder of Soonyang Group. His dynamic with Jin Do-jun forms the core of the show’s power plays and emotional resonance, offering a layered portrayal of ambition, legacy, and familial loyalty.
Shin Hyun-been adds emotional depth as Seo Min-young, a prosecutor known as the “Grim Reaper of Soonyang,” whose relationship with Jin Do-jun adds complexity to both her character and the narrative’s moral compass.
Supporting the main trio is an impressive ensemble of seasoned and rising actors, including Yoon Je-moon, Kim Nam-hee, Park Ji-hyun, and Jo Han-chul, each portraying members of the powerful yet deeply fractured Soonyang family. Their intricate web of rivalries, ambitions, and secrets intensifies the story’s tension and drives the plot through unexpected twists.
Reborn Rich Cast
Song Joong-ki as Yoon Hyun-woo / Jin Do-jun
Song Joong-ki takes on a dual role that serves as the emotional and narrative core of the series. As Yoon Hyun-woo, he is a loyal and hardworking secretary to the Soonyang Group, who ends up betrayed and killed by the very people he served. Through a mysterious twist of fate, he is reincarnated as Jin Do-jun, the youngest grandson of the same family that caused his demise.
Joong-ki masterfully shifts between vulnerability, ambition, and cold calculation. His portrayal of Do-jun is particularly praised for its emotional depth and intensity as he navigates the complex world of chaebols with a mind sharpened by past betrayals and a heart set on revenge. This role reaffirmed Song Joong-ki’s status as one of Korea’s most versatile and compelling leading men.
Lee Sung-min as Jin Yang-chul
Lee Sung-min delivers a tour-de-force performance as Jin Yang-chul, the patriarch of the Soonyang Group and a self-made billionaire with razor-sharp business instincts. His portrayal is both awe-inspiring and chilling, capturing the contradictions of a man who is both a loving grandfather and a ruthless tycoon.
Jin Yang-chul is the embodiment of South Korea’s first-generation chaebols—visionary yet unrelenting in his pursuit of control and legacy. Lee’s nuanced performance makes Jin more than just a corporate villain; he becomes a deeply human, even tragic, figure.
Shin Hyun-been as Seo Min-young
Shin Hyun-been plays Seo Min-young, a principled and relentless prosecutor with a personal vendetta against corruption—particularly within the Soonyang Group. Known as the “Grim Reaper of Soonyang,” Min-young’s moral compass and strong convictions put her at odds with the very world Jin Do-jun is trying to infiltrate.
Her relationship with Do-jun is layered—intellectual, emotional, and filled with ethical dilemmas. Shin brings strength, poise, and emotional gravity to the role, providing a necessary counterbalance to the show’s themes of greed and revenge.
Supporting Cast
Yoon Je-moon as Jin Young-ki
Jin Young-ki is the eldest son of Jin Yang-chul and a top executive within Soonyang Group. Ambitious but often outmaneuvered, he represents the “first-tier” legacy child struggling to meet his father’s towering expectations. Yoon Je-moon plays him with a mix of arrogance and insecurity that makes his character both frustrating and sympathetic.
Kim Jung-nan as Son Jung-dae
She plays Jin Young-ki’s wife, and while not always in the spotlight, her character influences the inner workings of the family through social dynamics and behind-the-scenes maneuvering. Kim Jung-nan brings a composed, calculating presence to the role.
Kim Nam-hee as Jin Seong-jun
Jin Seong-jun is the eldest grandson of Jin Yang-chul, the presumed heir to Soonyang Group, and a constant rival to Jin Do-jun. He’s charismatic but lacks Do-jun’s insight and strategic thinking. Kim Nam-hee delivers a layered performance, portraying a character torn between expectation and self-doubt.
Park Ji-hyun as Mo Hyun-min
An elite and poised woman from a powerful family, Mo Hyun-min is initially set up as a political marriage prospect for Jin Seong-jun, but eventually becomes linked to Jin Do-jun. Park Ji-hyun portrays her with elegance, ambition, and just the right hint of cold-blooded strategy.
Jo Han-chul as Jin Dong-ki
As another son of Jin Yang-chul, Jin Dong-ki is involved in the family’s relentless corporate chess match. He’s not as prominent as Young-ki but is constantly scheming for influence. Jo Han-chul brings a slightly comic yet sharp energy to the role.
Conclusion
The success of Reborn Rich lies not only in its gripping storyline and sharp commentary on power, legacy, and justice—but also in the powerhouse performances of its cast. From the commanding presence of Lee Sung-min as the formidable patriarch, to the emotional complexity brought by Song Joong-ki and the grounded strength of Shin Hyun-been, the main cast delivers characters that are unforgettable and emotionally resonant.
Meanwhile, the supporting cast enhances every twist and turn, weaving a rich tapestry of ambition, loyalty, betrayal, and revenge within the Soonyang empire. Each actor brings unique depth to their role, making Reborn Rich more than just a corporate drama—it’s a masterclass in ensemble storytelling.
Whether you’re a long-time K-drama fan or a newcomer, the chemistry, performances, and intricately drawn characters in Reborn Rich make it a must-watch and a standout in modern Korean television.
A Piece of Your Mind Cast & Their Role (2020) Kdrama
(FAQs)
Who plays the main character in Reborn Rich?
Song Joong-ki plays the dual role of Yoon Hyun-woo and Jin Do-jun, the protagonist who is reincarnated into the powerful Soonyang family after being betrayed.
Who is the actor behind Jin Yang-chul, the Soonyang Group founder?
Lee Sung-min portrays Jin Yang-chul, the ruthless and brilliant patriarch of the Soonyang conglomerate. His performance is widely praised for its intensity and nuance.
Who is Seo Min-young, and who plays her?
Shin Hyun-been plays Seo Min-young, a sharp and justice-driven prosecutor often called the “Grim Reaper of Soonyang.” She is also the love interest of Jin Do-jun.
Are Song Joong-ki and Shin Hyun-been dating in real life?
No, there is no confirmed romantic relationship between Song Joong-ki and Shin Hyun-been off-screen. They are professional co-stars known for their strong on-screen chemistry.
Who plays the villain in Reborn Rich?
The “villain” role is complex in this series. Several members of the Soonyang family act as antagonists at different points. Notably, Kim Nam-hee as Jin Seong-jun and Yoon Je-moon as Jin Young-ki play rival family members to Jin Do-jun.
Is Tiffany Young (from Girls’ Generation) in Reborn Rich?
Yes! Tiffany Young plays Rachel, a charismatic executive involved in international business deals. It’s a notable supporting role and her first Korean drama appearance in years.
Who is Jin Do-jun’s real father in the drama?
Jin Do-jun’s biological father is Jin Yoon-ki, portrayed by Kim Young-jae, a humble academic and one of Jin Yang-chul’s less ambitious sons.
Are there any real-life family connections among the cast?
No known real-life family connections exist among the main cast members; all actors were cast based on their performance credentials and popularity.